Optoom — Care Beyond Vision

Role: Branding, advertising visuals, slogan development, campaign design

Year: 2025

Location: Canada

Concept

Optoom is a next-generation optical clinic that combines professional eye care with modern aesthetics. The core idea behind the brand is: “See better — feel better.” We aimed to communicate that Optoom is not just about glasses, but about a holistic experience of care, trust, and personal style.

Solution

Our creative direction focused on making the brand feel both human and visionary. A key element of the identity is the logo — specifically the double “O” — which becomes part of the face in visuals, subtly mimicking the shape of eyeglass lenses. This transforms the brand into a recognisable and playful symbol of vision and personality.

• Visual identity is built around warmth, simplicity, and clarity.
• Typography and colour are modern yet soft, reinforcing trust and comfort.
• Taglines like “See clearly. Look better.” and “Your vision matters.” speak directly to individual experience.
• Advertising visuals are clean and bold, often integrating the logo into the human face to reflect Optoom’s core mission — vision care that sees the person, not just the eyes.

Result

A distinct, memorable identity system that makes Optoom instantly recognizable and emotionally engaging. This project demonstrates how strategic design can blend healthcare and lifestyle into one cohesive brand story.

What Is Part of the Project?

Building construction is a complex and multifaceted process that involves careful planning skilled labor, and strict adherence to safety and regulatory standards. From initial design the final walkthrough, each stage is critical to ensuring the successful completion of a building project. This process to the requires an blend of skilled labor.

• One of the foundational elements of efficient collaboration in Figma is establishing a clear.
• Use descriptive names that convey the content or purpose of each element.
• It's essential to adopt best practices for efficient design collaboration.
• Landing page redesign and optimization

From initial design the final walkthrough, each stage is critical to ensuring the successful completion of a building project. This process to the requires an blend of skilled labor. Engineers ensure the structure can withstand loads and forces, providing safety and stability. Compliance with local zoning laws and regulations is essential for construction

Final Outcome of the Project

The foundation and structural framework of Pinewood Residences stand as a solid testament to our engineering prowess. The building is designed to withstand environmental stresses, ensuring safety and durability for generations to come. High-strength materials and advanced construction techniques have been used to guarantee the structural integrity of every structure can withstand unit.