
We started with a single word: Grit.
It speaks not only to physical strength, but to mental resilience — exactly what it takes to build in British Columbia’s dynamic landscape. From that foundation, we created a brand that’s raw and grounded, but never sloppy. Typography is heavy, functional, almost industrial. The colour palette stays restrained to let the work speak loudest. The logotype is fully custom, evoking the structural strength of steel frames and concrete foundations.
This brand isn’t here to play — it’s here to get things done.










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