Flicker & Co. – Brand and Packaging Design

Concept and Idea

The Flicker & Co. project was created for a premium scented candle brand that embodies warmth, comfort, and elegance. The main goal of the design is to combine minimalism with sophisticated details, emphasizing the natural and high-quality materials of the product.

Logo

The Flicker & Co. logo is based on clean and modern typography with subtle symbolic details.

• Font: A minimalist typeface with smooth lines that add visual harmony.

• Accent element: The ampersand (“&”) features a stylized candle wick with a flame, subtly hinting at the brand’s core product.

• Color palette: Deep shades of purple enhance the sense of sophistication, luxury, and tranquility.

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Packaging

The packaging for Flicker & Co. is designed to reflect simplicity and elegance, aligning with the brand’s premium positioning.

• Materials: Eco-friendly cardboard boxes with a sleek matte finish.

• Color scheme: Muted natural tones that evoke relaxation and warmth.

• Graphic elements: Subtle embossing and refined icons add texture and depth.

• Typography: Clean and understated, ensuring readability at first glance.

• Details: The logo is applied using foil stamping or delicate glossy printing to create a premium effect.

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Result

The Flicker & Co. design conveys an atmosphere of relaxation and luxury, creating a distinctive and emotionally appealing brand identity. It stands out in the market, attracting customers who appreciate aesthetics and quality.