Why Menu Design Can Make or Break the Restaurant Experience
When we think about dining out, we often focus on the food, ambiance, or service — but few people realize just how much the menu design shapes the entire experience. At Northum, we’ve worked with restaurants across Canada to help them translate their vision onto a single sheet of paper. And here’s what we’ve learned:
1. Menus Set Expectations
Before a single bite is taken, the menu already communicates quality. A messy, crowded, or outdated design can make even the best dishes seem less appealing.
2. Visual Hierarchy Drives Sales
Strategic layout and highlighting featured dishes (like chef’s specials or high-margin items) subtly guide customers’ choices — and increase average ticket size.
3. Photos? Use Them Wisely.
A few tasteful food images can help customers better understand unfamiliar dishes — especially in multicultural kitchens. But too many, or low-quality ones, can cheapen the brand.
4. Accessibility = Better Experience
Readable fonts, clear spacing, and allergen icons help create an inclusive experience. It’s not just about aesthetics — it’s about functionality.
5. It’s Part of Your Brand
Your menu isn’t just a list — it’s a brand touchpoint. The colours, paper texture, tone of language — they all tell your story. And if they don’t align, you’re sending mixed signals.
At Northum, we don’t just design menus — we craft experiences. Whether it’s a high-end dinner spot or a cozy brunch café, we help bring your brand to the table. Literally.
Let’s talk about your menu.
